Another note on pricing

My father asked me to add this note to my post yesterday.

Il Poggione has always worked to produce high-quality wines at reasonable prices. For us, this is very important, as is the highest number possibile of consumers who can enjoy our wines. It is still early to determine whether or not the price of the 2008 Brunello will go up. One of the reasons is that we will not be able to gauge the damage caused by the hail storm of August 15 until all the fruit is in the cellar. The other reason is that the 2008 Brunello will be released into the market in 2013, in five years.

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